Lookbook Fall Winter 2024

A powerful approach to timeless elegance, in shape and colour.

This season’s campaign is captured against the dynamic backdrop of Antwerp, the vibrant city where KAAI was born and still has its headquarters today.


The images showcase the spirit of the city that never stops moving, just like the KAAI women who inspire us in everything we do.

“The movement of the city, captured in the campaign images, echoes the rhythm of daily life, reminding us that a KAAI bag is not just an accessory, but an essential stylish companion.” says co-founder Ine Verhaert.

Powerful and bold women have always been a source of inspiration. The #KAAIcommunity breaks barriers and rewrites the rules with confidence and determination.

This campaign reflects that strength and elegance we find in so many remarkable women, chasing their dreams and ambitions every single day.

Our mission is to support and uplift local female talent, celebrating their creativity and resilience. That's why we've chosen Oriane Verstraeten for the fall campaign shoot.

Her unique vision and passion align perfectly with KAAI's values, and together, we’re dedicated to shining a spotlight on the incredible women shaping our community.

Photographer: Oriane Verstraeten
Model: Emily Jeanne
Styling: Vincent Van Laeken
Make-up and hair: Sharon De Winter

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