From imposter syndrome to I’ve got this: This work bag changed everything
In today’s world, women are constantly juggling careers, passions, families, and everything in between. Somewhere between catching that morning flight, making the next meeting, or racing home to dinner, there’s one quiet companion that should make your day feel easier, not harder.
That’s exactly why KAAI was born in Antwerp in 2017, the design capital of Europe. Women deserve a work bag that looks as good as it functions.
“KAAI knows women and that’s huge to me”
“As someone who’s trying to make it in the corporate world, I want to be organized, but I want to be fashionable. It makes me feel like I can walk into a room and know I always look really good.”
Her words echo what so many women feel: the need for balance between professional and personal style, between functionality and femininity.
The truth is that your bag isn’t just an accessory. It’s the object that carries your world: your laptop, your passport, your confidence.
Inside, there’s a place for everything that matters
There is a compartment for all your essentials. From your laptop, phone, notebook to your lipstick.
The two smart exterior pockets keep your passport or phone safe and within reach, while the signature key leash makes sure you never dig endlessly through your bag again.
Crafted from premium Italian leather that’s scratch- and weather-resistant, your KAAI bag is built to handle the reality of life.
“The fact that this bag can be easily cleaned, and it’s protected against scratches and weather — that’s huge for me.”
Imposter syndrome at a conference
“I was at a conference for the nuclear industry, surrounded by some of the smartest people I’ve ever met. I felt the biggest imposter syndrome ever. But when another woman in the room looked at me and said, ‘YOUR BAG!,’ something shifted. I felt like I belonged. I thought, I can do this. I look great. I can make this happen.”
It’s in moments like these that confidence isn’t just about achievement but about how you carry yourself, and what helps you feel ready for anything.
The European secret that’s redefining work bags
Born in Antwerp (Belgium), a city known for its architecture, design, and timeless taste, KAAI blends European design & quality with modern utility.
What started as a small idea between two women to create a bag that fits the pace and ambitions of women became a global favorite. Across cities and time zones, KAAI bags embody the quiet confidence of women leading their own way.
