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Vanessa Ulrich is a brand expert, fashion & travel creator, and the proud owner of ‘the primpy sheep’ — a Baltimore-based style blog that explores fashion through the lens of textiles, travel, and design.
Brand expert, fashion & travel creator, and owner of 'the primpy sheep'
PERSONAL MILESTONE
At my full-time job, my brand team feels a strong sense of ownership around how we’re building our brand and reputation in the marketplace. I’m proud of how I’ve driven that vision with my team and how they’ve all stepped up to own their part in it.
Through my content creation @theprimpysheep I’m regularly working with a portfolio of luxury hotels, art museums, and restaurants. I love that the right businesses are finding alignment with my niche and are valueing my storytelling lens.
Vanessa Ulrich
BOOK
I love historical mysteries. The ones I turn to again and again are the Judge Dee series by diplomat, scholar, and writer Robert van Gulik. They’re the perfect mix of history, culture, intrigue, and escapism.
DAILY INSPIRATIONS
While I haven’t picked up a Harper’s Bazaar in years, I read them growing up and always loved the feature articles they put at the back of the magazine. These profiles of peoples’ beautiful houses with photographs of them in fabulous outfits around their property created a sense of style and space that continues to inspire my content creation.
MANTRA
One thing my grandmother believed deeply was, “If it’s worth doing, it’s worth doing well.” But my mom turned that on its head and taught me, “If it’s worth doing, it’s worth doing imperfectly.” I live by that. Working iteratively is what gives me the capacity to do more and achieve more. It’s never going to be perfect the first time, so to me it’s worth making a first pass, taking those learnings, and applying them to the next time, versus letting perfection get in the way of action.
BAG PICKED
I own the KAAI Pyramid Bag in black and I adore the small pockets near the top of both handles! They put my keys and phone where they’re easily retrievable — no digging or rummaging. It’s a simple feature that makes my life easier every day.
